Minamax Business Promotions

About Me

The story of MinaMax

I’m Melissa, and I’m the face behind MinaMax Business Promotions. Although I would now describe myself as a social media manager and writer, my route to doing what I do is rather unconventional to say the least!

After leaving university, I decided to pursue a PhD in Immunology, with a career in the life sciences on my radar. However, I quickly realised that I greatly enjoyed (and had a natural aptitude for) writing, leading me to graduate from my PhD and begin a career in science writing.


I eventually got married and had my first child, and this prompted my first career change – I bought an events-related franchise that I ended up running successfully almost solely through social media. It was in doing this that I gained lots of valuable experience when it came to running a business via social media, learning lots of tips and tricks along the way. The birth of my second child then prompted me to realise that whilst the franchise itself wasn’t for me… social media was!

I began working informally on social media for a couple of businesses, and when I started to see results decided to set the wheels in motion for MinaMax Business Promotions. Combining all the skills I had picked up from my PhD and writing to the experience I had gained in working on social media during my franchise, I knew this was what I was meant to do. Of course, the first hurdle was choosing a name, but luckily my two children helped with that (MinaMax is an amalgamation of their names), and then I was ready and raring to go.

It was important to me that I worked with smaller businesses in a way that offered flexibility - after all, being tied into a long contract or having to spend a minimum monthly amount didn’t appeal to me, so why would it appeal to other small businesses?

Since starting up several years ago now, I have been fortunate to see my business go from strength to strength. I’ve progressed from offering more basic social media management on limited platforms to having a range of packages that allow me to work across a range of platforms. I am also happy to be able to say that whilst I work month to month, many of my clients now use me on a permanent basis and have been with me for years!

When it comes to the writing services I offer, it’s true what they say “variety is the spice of life”! I have written blogs/articles/website content/product descriptions (delete as applicable!) on more topics than I care to think and have learnt a lot during the process! From understanding how Reiki works to what you need to know when applying for a mortgage, all the way through to the history of famous Scottish landmarks – I genuinely enjoy the process of creating a piece that can then be used in whichever way the client requires.

Please do get in touch if you’d like to speak with me. Anybody who knows me knows that I love to chat, and I will always give you honest advice to allow you to make the decision that’s best for your business. I can’t wait to hear from you and thank you for reading!


It was important to me that I worked with smaller businesses in a way that offered flexibility - after all, being tied into a long contract didn't appeal to me, so why would it appeal to other small businesses?

Don't just take our word for it

The Broom Cafe

If you're thinking about getting someone to help you with your social media platforms then look no further than MinaMax. Mellisa is very knowledgeable and approachable. She makes the whole process easy. MinaMax is a 5 ⭐ service.

Carrina Shaill
I would like to say a massive Thank you to Melissa for all your help, guidance, and patience. Having had questionable experiences with social media ads in the past you were a star for managing my nervousness and expectations. I highly recommend Melissa 💪🏼👩🏽‍💻
Rachel Ballard

I wish I had approached MinaMax years earlier. It has had a huge impact on my business: the levels of social media engagement have rocketed and the overall interest is very encouraging. I used to spend hours attempting to put together posts. Posts which only my dad liked! I now use this time productively, working on other aspects of the business

Gil Bev

I would definitely recommend MinaMax Business Promotions to anybody who finds their posting style is becoming stale and repetitive. She works very hard, and does plenty of research to provide a tailored professional service with industry specific advice and action plans. Highly recommended!!

Kierra Wilson

What more can I say that hasn’t already been said? Melissa is fantastic. She take the time to get to know you and your company ethos to create the greatest adverts, inspires you to do better and be better. Can not recommend enough.

Sian Jardine

Having started a small business recently & having limited skills with technology & especially social media, I enlisted the help of Melissa. She took over my FB & IG posts for a block to promote my new business & I cannot recommend her enough, the way she wrote & managed posts was enlightening & having a quick basic lesson on how to continue has also helped enormously.

Caroline Bennett

I was a bit dubious about what Melissa could do to promote my business but she was very knowledgeable about social media and how to create eye-catching posts which attracted attention and raised the profile of my new venture. Lovely approachable person too! Great for me who is not a big fan of using social media and took away some of that stress. Would definitely recommend MinaMax.

Jay Guest
Melissa is a Social Media Fairy Godmother. She has created some content posts for my Facebook page and it is awesome. Can not wait for them to be displayed. Thanks lovely. Looking forward to working with you again in the future.
Carrie Barr

Communication was excellent and service received was really fast & efficient. Melissa is very knowledgeable. Thank you very much & I'm sure I'll be back in the future 😀